Visa launches an NFT programme to attract digital artists

Visa launches an NFT programme to attract digital artists

By Hassan Maishera - min read

The NFT space has attracted numerous digital artists over the past few months, but more are expected to join in the coming months and years

Payment giant Visa has intensified its efforts to attract more digital artists to the non-fungible token (NFT) space. The company wants to support more digital artists to launch NFTs and help grow the emerging market faster.

The financial services giant said it has partnered with Micah Johnson to launch a programme that supports digital artists who want to use non-fungible tokens to sell their work. Micah Johnson is an ex-Major League Baseball player turned NFT artist.

Johnson stated that “NFTs unlocked an opportunity for me to build a community of people interested in supporting my work — in a way that goes way beyond simply liking or sharing. With guidance from the early crypto community, I’ve been able to build a small business around my crypto-native character, Aku, which can grow into a global media company rooted in driving value back to that same community that evangelized my work.”

Visa and Johnson will work together to help digital artists understand NFT technology. The artists will also learn how to harness public blockchains to develop and sell their digital products. Visa, meanwhile, said it would offer an open application process designed to select a group of digital creators.

After selecting the creators, Visa will sponsor them and offer consultation services to help them navigate the crypto and traditional payment infrastructure. Furthermore, the payment giant will also develop a relationship between its payment providers and the digital artists to help them expand their audience and grow their businesses.

Non-fungible tokens have become very popular, especially in the arts and entertainment sectors. Numerous media companies have entered the market, and more are expected to join over the coming months and years.

Digital artists are leveraging blockchain technology to sell their artworks at premium prices, ensuring that they get paid adequately for their work. Visa has been working hard to expand its presence within the crypto and blockchain sector over the past few months.