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Blockchain is the perfect technology to connect the loyalty program industry as it delivers more options and value to customers. That's according to the CEO and co-founder of Qiibee, a Swiss-based loyalty token protocol that helps brands run their loyalty programs on the blockchain. Speaking in an interview with Coinjournal, Gabriele Giancola...
The underpinnings of loyalty rewards programs date as far back as 1793 when a merchant in the US began handing out copper tokens to his customers, which they could then exchange for items in the store, thus enticing customers to return time and time again. The idea caught on...
IBM Research and China UnionPay E-payment Research Institute have unveiled a new blockchain system for loyalty bonus points exchange among multiple banks. A demo of the collaborative project was showcased during the International Blockchain Week 2016, a major event that took place last week in Shanghai, following a successful...