LeBron James Foundation partners with Crypto.com to promote Web3 awareness

LeBron James Foundation partners with Crypto.com to promote Web3 awareness

By Sam Grant - min read
  • The students taking part in the foundation’s I PROMISE program will have access to resources to help them learn about Web3 and other technologies   
  • The partnership is not only focused on Akron kids but also their families as part of the values the Foundation holds dear

Crypto.com has teamed up with 4x NBA Finals MVP LeBron James in a philanthropic pursuit in the latter's home area, as per a Friday report on Akron Beacon Journal. Through the partnership, blockchain and Web3 modules will be integrated into training offered to kids under the LeBron James Family Foundation's I PROMISE program

"Building on a strong basis of educational empowerment, the partnership will give students and families connected to the I PROMISE program access to the tools and educational resources needed to participate and succeed in building Web3, the future of the internet," the LeBron James Family Foundation noted in a press release.

The I PROMISE program has about 1,600 students under its wings who will now be well-equipped to learn about blockchain and how it can benefit their lives. The exchange will extend its support to include financial aid to the Foundation though the specific terms of the multi-year deal were left out.

The partnership will benefit the larger community

The LJFF spoke highly about Web3 and its potential, noting that it creates a fairer and equitable internet that everyone can leverage.

The Web3-focused education drive will also include families of the kids, including siblings and guardians, the press release confirmed. James, widely considered one of the greatest basketball players, added that he is thrilled to present such an opportunity to his community, so it doesn't remain 'left behind.'

"I PROMISE students and families will get a strong foundation in Web3 and the innovations behind blockchain-based decentralized applications powering the future of many sectors from finance to media to art," a section of the press release read. 

The Laker's star recognised the power of blockchain technology, explaining that it has reshaped and transformed several aspects of life, including sports. Further, he noted that technology is redefining engagements and day-to-day interactions.

Crypto.com is committed to building its brand

Crypto.com has been at the forefront of crypto and sports integration.

Last November, the exchange sealed a $700 million deal that saw it acquire the naming rights to the Los Angeles Lakers' home arena (shared with the Clippers, the NHL's Kings and the WNBA's Sparks) for the next two decades.

The trading platform also recently announced a deal with the local Angel City Football to promote financial awareness. Other sports outfits that the exchange has partnered with are Paris Saint-Germain and the Philadelphia 76ers.