SEC permits IMVU to sell crypto tokens

SEC permits IMVU to sell crypto tokens

By Hassan Maishera - min read
An image of IMVU mobile app

The US Securities and Exchange Commission (SEC) has permitted another company to sell its native tokens in the country

The US SEC published a “no-action letter” yesterday, permitting IMVU, a digital avatar company, to sell its native cryptocurrency. According to the SEC publication, IMVU can sell its VCOIN digital currencies in the United States. However, the company will do so under heavy restrictions.

The commission added that VCOIN is not a security. As such, IMVU can offer the sale of VCOIN to traders and investors without registration under Section 5 of the Securities Act. Furthermore, IMVU can continue with its activities without registering their digital currency as a category of equity securities in accordance with Section 12(g) of the Exchange Act.

IMVU was asked to comply with certain conditions if it were to continue selling VCOIN in the United States. The letter stated that IMVU isn’t allowed to use proceeds from the sale of its cryptocurrency to finance the network’s upgrade. The network has to be fully developed, functional and operational upon its launch and before IMVU sells any VCOIN tokens.

Some of the other conditions listed by SEC include; buyers must agree to purchase the VCOIN tokens to use them and not speculate on their prices; the VCOIN tokens can only be sold at a fixed price; users must comply with various know-your-customer and anti-money laundering restrictions; IMVU is prohibited from promoting or supporting the listing or trading of VCOIN on any third-party trading platform; the crypto firm will produce enough VCOIN to ensure that the token’s fixed price is maintained; and IMVU will put in place specific limits on VCOIN purchases, conversions and transfers.

The conditions listed by SEC are in line with some of the terms proposed by IMVU in its request for a no-action letter. The crypto firm’s lawyer Michael Didiuk, a partner at the law firm Perkins Coie, mentioned in the proposal that IMVU wouldn’t allow users to convert VCOIN into fiat currency on its platform. Converting the coins to fiat currencies on other platforms would attract a 10-15% fee.

SEC has only issued a few no-action letters in the past, including to firms such as TurnKey Jet and Pocketful of Quarters. IMVU is still relatively unknown in the cryptocurrency space. The company filed a trademark for VCOIN in August last year. According to the filing, the trademark will apply to downloadable virtual goods that use the blockchain technology to execute and record transactions.