MarketAcross is Named Korea Blockchain Week’s Official Media Partner

MarketAcross is Named Korea Blockchain Week’s Official Media Partner

By Onose Enaholo - 4 min read
Updated 26 January 2023

Seoul, South Korea, 2nd June, 2022, Chainwire

After years of collaboration, FactBlock, Hashed, ROK Capital and MarketAcross partner to bring back the biggest crypto event in Asia

MarketAcross, the world’s leading blockchain PR & marketing firm, has been appointed the official global media partner for the Korea Blockchain Week (KBW), Asia’s flagship blockchain event. The partnership will see MarketAcross manage the pre- and post-event marketing and PR efforts, bring prominent speakers, and help raise the profile of the prestigious event worldwide.

The KBW2022 will take place in the heart of Seoul at the InterContinental Grand Seoul Parnas between August 7-12. Hosted by FactBlock and co-hosted by Hashed in partnership with ROK Capital, the highly anticipated in-person event is making a comeback after two years of hiatus due to COVID-19.

Seonik Jeon, Factblock & Korea Blockchain Week founder added that “As we have not held Korea Blockchain Week for the past two years due to Covid-19, I’m especially excited and have high expectations for this year’s upcoming event. Furthermore, I believe that the addition of global leading marketing company, MarketAcross, as our official partner will help unlock the full potential of Korea Blockchain Week and add tremendous value to the event.”

At KBW2022 the global crypto industry’s main players, evangelists and business leaders will  discuss blockchain technology, cryptocurrency, DeFi, NFT, Metaverse, Web3, GameFi, and more. Past speakers at the KBW include Nick Szabo, Vitalik Buterin, Adam Back, Sam Bankman-Fried, Silvio Micali, Michael Novogratz, Changpeng ‘CZ’ Zhao, Gavin Wood, Sergey Nazarov, Sébastien Borget, and others.

Edward Hong, Head of Platform at Hashed said that “The power of community lies at sharing insights and opportunities. Korea Blockchain Week is a festival and a community that is designed to let people learn, connect, and have fun at the heart of Seoul. With our trusted partner MarketAcross, Korea Blockchain Week will shed light on the crypto community once again.”

Itai Elizur, Managing Partner at MarketAcross concluded that “After two years off, it’s great to have Korea Blockchain Week back. The event was always a must-go for us, and one of the most important days of the year. We are truly honored to join our long time partners Factblok and Hashed in making this the best annual event in Asia.”

Delegates are going to have an action-packed week in Seoul with an expected 60K visitors in town for Seoul E-Prix and Seoul Festa. Right after the KBW2022, the Formula E World Championship is scheduled to take place in Seoul on August 13-14th for the first time in the series history. The two-day E-Prix will see 24 of the world’s most talented drivers battling to be the first winner on the streets of Seoul.

In conjunction with this, the Seoul Metropolitan Government will also hold the Seoul FESTA. As a global festival, it will gather various K-wave contents like K-Pop, KBeauty, K-Food to be a representative festival of Seoul so visitors can enjoy all kinds of Korean culture at one place.

About FactBlock

FactBlock is a leading blockchain consulting arm focused on accelerating blockchain adoption by connecting global companies to the Korean market. Since 2018, FactBlock has founded and hosted the yearly Korea Blockchain Week with the aim of bringing together the greatest minds from across the globe to demonstrate the transformative potential of cryptocurrency and blockchain technology. With years of experience and expertise, FactBlock is widely recognized as one of the top blockchain media consulting companies in Korea. For more information, visit: Website | LinkedIn

About Hashed

Hashed is a global venture fund focused on backing founders pioneering the

future of blockchain and cryptocurrency. Led by serial entrepreneurs and engineers, Hashed is expediting global blockchain adoption through strategic investments and community building. Based in Seoul, San Francisco, Singapore, and Bangalore, Hashed has cultivated industry-defning web3 founders around the globe by accelerating teams such as Axie Infinity, Klaytn (Kaka), Link (Line), and The Sandbox. Hashed additionally operates metaverse studio UNOPND and a digital assets custody service KODA.

About MarketAcross

Headquartered in Tel Aviv, Israel, MarketAcross is the world’s leading blockchain PR and marketing firm. It provides a complete end-to-end marketing solution for blockchain firms across the globe. MarketAcross has helped many of the industry’s largest exchanges and blockchain projects, including Polkadot, Solana, Binance, Polygon, Crypto.com, Huobi, and eToro build their brands among cryptocurrency and blockchain audiences.

For more information, visit:

Contacts

Itai Elizur, Itai@marketacross.com

United Nations agency boss sees a great deal of potential in blockchain

By Sam Grant - min read
  • The agency head in charge of the United Nations International Computing Center (UNICC) expressed a positive outlook on crypto at the World Economic Forum in Davos
  • Bank of America head claims they are not missing out on cryptocurrencies during the Davos Forum

In an interview with CoinTelegraph, Sameer Chauhan, a former mainstream finance executive and the current head of the United Nations International Computing Center since 2018, expressed a pro-crypto view. Explaining how it is just like any other technology, Chauhan claimed that blockchain could be used to bear either positive or negative outcomes.

The use of crypto for good presents’ massive opportunities’

The UNICC boss noted how crypto could be used to bridge the digital divide already present as well as promote transparency if well leveraged. He also mentioned that the agency has adopted blockchain’s Distributed Ledger Technology (DLT) in some aspects of the UNICC ecosystem.

Sameer projected that crypto would be a crucial component in the future, defining how the world interacts and how people transact. He also pointed out how big institutions like the Bank of International Settlement are leveraging blockchain technology. 

He further highlighted the potential of central bank-backed virtual currencies, specifically bringing to the fore their potential to reduce inefficiencies associated with fiat.

Bank of America is not looking to adopt crypto any time soon

Not all institutions, however, share Chauhan’s belief in crypto. In a separate interview with Yahoo Finance, the Bank of America head Brian Moynihan revealed the banking giant was not looking to foray into crypto. 

Moynihan cited tough regulations preventing the bank from embracing digital assets. Giving a firm “NO” on if the bank intends to venture into the industry, the banker claimed that their bank was fully digital and didn’t need cryptocurrencies to offer modern financial services.

The BofA executive emphasised that the bank’s ultimate goal is to help clients have a successful financial life and this doesn’t necessarily imply crypto adoption. Moynihan disclosed that more than half of their clients already move money digitally and there is no pressing need to integrate crypto.

This contrasts with the route several Wall Street giants have taken on cryptos like Goldman Sachs and JPMorgan.

DraftKings is on a path to adopting crypto payments

Elsewhere, publicly listed fantasy sport and sports betting firm DraftKings has revealed plans to incorporate crypto support on its betting platform.  

DraftKings, which already has a firm footing in the NFT space, is working on introducing crypto support. This will allow users to stake bets using Bitcoin and also make payments on the app using the same.