The Best Crypto PR Agencies in 2024

How to Choose the Best Crypto PR Company for Your Project

Choosing a top crypto PR agency takes research to determine the right one for your needs, depending on what they offer.

If this is your first time using a cryptocurrency PR agency, there are a few factors to consider. For instance, what services do you need, what’s your budget, or are there any geographic or niche-specific limitations?

Luckily, we’ve done the hard work and have compiled a list of factors before making your choice. Let’s read on to find out more.

Pricing

Before committing to anything, the first step is to determine how much of a budget you have for your PR campaign. Check out the best crypto PR agencies we’ve covered to find out what prices they charge for the services they offer.

Consider something that’s in the middle of where you’d like to spend and go from there. You may even be able to discuss pricing with the crypto PR companies to see what you can get for your money that helps you achieve your marketing goals.

Services

When you have a better understanding of your budget, you need to think about the type of services you’ll want. Contact them to see if they offer customised packages or one size fits all packages.

Services available are PR syndication, media relations, crisis management, influencer marketing, and link building, for instance. A few non-PR services are branding, content marketing, and graphic design.

Sector-Specific Experience

Get to know the team behind the cryptocurrency PR agency. If you’re keen on boosting your company’s presence in the crypto world, you should use a PR agency that has sector-specific experience.

When looking at the best crypto PR agencies, ask yourself if they have the right skills and people to help you achieve your PR marketing goals. Can they deliver high-quality work efficiently? Do they share the same vision as your company?

Case Studies

A great way of sorting out who the top PR crypto agencies are is to look at the companies’ case studies and the clients they’ve worked with. Does this align with what you want to achieve? Read testimonials from previous clients as well.

Multi-Lingual PR Campaigns

Do you think you’ll require translating your PR campaigns into different languages? If so, you might want to consider this if you’re keen on organically reaching a wider audience. Check to see if this is something you can have in your PR campaign package.

Niche-Specific Limitations

Do any of the crypto PR firms we’ve covered only work with certain projects? For instance non-fungible tokens (NFTs) or initial coin offerings (ICOs)? Before choosing, make sure the top crypto PR agencies cover a range of projects so you can use them.

Also, it’s worth making sure they aren’t limited to certain locations. For example, does a cryptocurrency PR agency only work with projects in the UK or the US? Broad agencies give more scope for you to use them in other PR areas should you need them.

What Can a Crypto Public Relations Firm Do for My Cryptocurrency Project That I Can’t Do Myself?

One of the main factors that the best crypto PR agencies deliver is exposure on a wider scale. Let’s look at some of the other benefits they can bring.

Attract Investment

Another major benefit of using either blockchain PR agencies or crypto PR firms is that it attracts new investors to your company.

Through the use of crypto PR agencies, you can build a strong company image, improve your social media presence, and get coverage in the best publications, which are all geared toward boosting your global status.

Industry Expertise

Whether you’ve worked in crypto before or not, having a PR team with the right experience can make all the difference for a successful campaign. 

They should be better able to brainstorm ideas you might not have considered and will create effective marketing campaigns to reach a target audience. This is compared to traditional PR companies that will have to work harder to get the results you’ll need.

Build Trust

It’s one thing you saying your company can be trusted; it’s another when a crypto PR agency is doing it. Using the right tools at their disposal, the best crypto PR companies will build the credibility and trust of your organisation.

By doing so, they can push your company ahead of your competition, marketing you as the expert in the crypto and blockchain space.

Educating the Market

The blockchain and cryptocurrency space is a complex one. Sometimes it can be difficult to get your head around. For this reason, having a crypto PR team to assist you with telling your audience about your benefits and uses as a company is a good thing. They can convey the message better.

Is it Possible to Get Coverage in the Press without Using a Crypto PR Agency?

Yes, it is! However, if you don’t have the necessary contacts, particularly with high-ranking publications, you may find it harder to reach a journalist who’ll write about your company.

Using one of the best crypto PR agencies takes this stress away. Working in the blockchain and cryptocurrency industry, they know the best people to reach out to, having already established relationships with journalists, editors, and various publications.

If you can, the ideal route would be to use crypto PR companies. This way, you can spend more time focusing on your company rather than external factors that may have better success with those who have the expertise.

Can a Crypto PR Agency Help to Promote My ICO?

Yes, it can! Most, if not all, crypto PR agencies provide services for initial coin offerings (ICOs) and initial exchange offerings (IEOs).

If you need help with this, you can talk to the PR team who’ll be happy to assist. They’ll know the best strategies to put into place that will help you plan and implement successful token sales.

To achieve this, blockchain PR agencies and crypto PR companies write compelling and informative whitepapers, detailing what you intend to do and achieve with your ICO. PR agencies also use the best advertising measures to target your audience.

How Much Do Blockchain and ICO PR Services Cost, on Average?

Depending on who you pick to help with your PR needs, prices will vary. Before choosing a cryptocurrency PR agency, have a clear idea as to what your budget is and how it’ll help you obtain your PR goals.

Using the services of crypto PR companies is not cheap. With so much to do, expect to pay anywhere between £5,000 for a small blockchain company to £40,000 for all major ICO PR marketing. In some cases, you may find those fees higher, but it all depends on what each agency is offering.

Do your research and find the best price that works for your company. With so many crypto PR companies to choose from, you have plenty of options to find the right one.

Do the Top Crypto PR Companies Guarantee a Certain Amount of Media Coverage for Each Campaign?

Unfortunately, nothing is guaranteed with the specific amount of media coverage you’ll receive.

While the top crypto PR companies may list the publications they’ve received coverage in in the past, PR campaigns always carry an element of risk. Consequently, it’s unclear if you’ll receive the same coverage.

At the same time, using your crypto company, project, or ICO will almost certainly gain you more exposure, interest, and reach when you use a cryptocurrency PR agency. This is compared to if you used a traditional PR firm or if you did the media relations yourself.

Do Any of Those PR Companies Work on a Pay-for-Results Basis?

You’re unlikely to find a crypto PR company that will work on a pay-for-results basis given the fact that it’s not a lucrative model for them. You have to remember that a PR agency will rarely have the power to get everything about a client published.

There are many factors that a PR firm will consider as to the success or failure of client news being sent out: is the information newsworthy, the significance of their client, is there any related news available, and is it an important announcement, are just a few considerations.

A cryptocurrency PR company will do its best to gain its clients’ coverage; however, there is no guarantee.

In most cases, crypto PR firms will charge a one-time fee on a per-campaign basis or a retainer fee each month. With these methods, you’ll have to look into each agency to find the best one for the one that works for your budget.

Will a Specialist Crypto PR Firm Get Better Results than a Generalist PR Agency?

While it’s never guaranteed, specialist crypto PR agencies are more likely to get better results compared to a generalist PR company.

Let’s take a look at the reasons below:

Right Contacts

Having access to the right contacts makes the job of contacting the right people much easier. With a specialist crypto PR company, they’ll know the best people to contact to get your company covered in the publication they work for.

If you used a generalist PR company, they might have to work harder to establish a relationship with an editor or journalist. You want the process to be as smooth as possible, and achieving that is by using the right team.

Expertise

Similar to knowing the right contacts, a specialist crypto PR company will have the best expertise. The crypto industry is a complex environment, so your company message must be conveyed the right way especially if you want to reach an audience who don’t know much about it.

Specialist crypto firms will know who to approach and how to explain what your company or project is doing compared to a generalist PR company who’ll have to learn quickly to get your message across.

Better Services

Crypto PR agencies are more likely to generate better results for your company based on the services they provide. The team behind the agency will work with the services they offer daily, so they’ll have the right tools to create an effective marketing strategy.

How Do I Choose the Best Crypto PR Agency for My Web3 Project?

To help you choose one of the best crypto PR agencies, there are several factors we’ve listed that should help.

Let’s read them to find out what they are.

• Know your budget and what you want to achieve with your PR campaign. Having a good idea of this to start with will stop you overspending and will let you focus on parts of your campaign that will make a difference.
• Make sure the team behind the crypto PR agency has the right skills to help you achieve your goals.
• Have a look at the services on offer. Are they niche-based focusing on NFTs or ICOs or do they offer a wide range of services to use?
• Research the clients the agencies have worked with before and the results they achieved. If there are any testimonials, read those too to see how happy the clients were with the results.

Final Thoughts

Whether you’ve considered it or not, having one of the top crypto PR agencies helping you attain your goals is the way forward if you want to push your company to new heights.

It doesn’t matter if your company is highly established or if you’re a new project getting ready to launch your ICO or presale, having the right team behind you is a great way of obtaining the exposure you need.

With so many crypto PR agencies available in this expanding market, knowing who to pick can seem like a minefield. Hopefully, this article will help you by providing all the information you require to make an informed decision.

Methodology - How We Picked the Top Cryptocurrency PR Agencies for 2024

The crypto marketing agencies covered in this guide were picked following thorough research and reviews. The factors we focused on included company reputation, the services offered, the team behind them, their prices, and the clients they’ve worked with before.

The top crypto PR agencies listed deliver optimal results in a competitive market, helping to give companies the edge they need to get ahead.

Check out our why trust us and how we test pages for more information on our testing process.