Blockchain startup Nucleus Vision has announced the launch of nCash Pay, a new crypto-based payments social for merchants powered by Nucleus Vision’s existing nCash token, the company said on Wednesday.
nCash Pay enables online merchants to accept payments through nCash. The payments system can be integrated with any existing e-commerce platform via an API. nCash Pay supports any ERC20 compatible wallet.
Commenting on the launch, Abhishek Pitti, founder and CEO of Nucleus Vision, said:
“The demand for transactions in token has grown substantially. We are confident that nCash Pay will pave the way for future of business transactions and provide an uncompromised solution to our merchant-partners.”
Founded in 2014 and incepted at the Harvard Business School, Nucleus Vision is an end-to-end technology solution provider that leverages blockchain and real-time sensor technology to collect and distribute unique data from the offline world, enabling retailers to better serve customers.
Nucleus Vision is primarily made of three components: Orbit, a blockchain-based information exchange, storage and authorization platform where customer identities, data and the nCash token move; the ION Sensor, a proprietary IoT sensor which can identify customers within a 200-meter radius and collect data such as temperature, pressure, motion, acceleration and sound; and Neuron, a deep learning platform that’s capable of creating real-time customer personas.
The solution is currently live with ION Sensors deployed in 10 live retail establishments in India. Long term, the company’s ambition is to bridge the gap between the online and offline retail world, it says.
The launch of nCash Pay comes at a time when Nucleus Vision is ramping up strategic partnerships with international retailers. Earlier this month, the startup announced a partnership with South Korea retail computing company ZOYI Corporation to provide a personalized retail shopping experience leveraging data analytics, machine learning and artificial intelligence.
Nucleus Vision has also inked a partnership with Indian tech firm Tech Mahindra to provide technology expertise to help Nucleus Vision broaden its business reach globally. The partnership, unveiled in August, marked the beginning of Nucleus Vision’s global expansion strategy and Tech Mahindra’s foray into the blockchain industry.
Nucleus Vision’s 40-member team is located across San Francisco and India. The company is backed by Tim Draper, IndusAge Partners, and several other prominent industry players.
Nucleus Vision’s token sale, which took place earlier this year, was one of the biggest of 2018, raising US$40 million from blockchain-focused investment firms including Alphabit Digital Currency Fund, FBG Capital, Kenetic Capital, Turiya Ventures, and BlockAsset.
Moving forward, the company said it will focus on providing more utility for its nCash token which is crucial in further expanding the Nucleus Vision ecosystem.