How to Buy Land in the Metaverse | A Guide to Virtual Real Estate

By Ehis Ohiwerei

Real estate can be quite costly, and this is a fact that many of us have had to accept. However, we’re not referring to expensive cities like Texas, England, or Paris. Surprisingly, some of the most valuable land in the world isn’t even located on Earth. They are located somewhere known as the “Metaverse.” The metaverse is a space where investors are now willing to spend millions of dollars on land solely in 3D virtual worlds.

This has sparked a frenzy among crypto enthusiasts, technology enthusiasts, and potential metaverse users, all eager to acquire their piece of digital property. You might be wondering what the fuss is about. This piece will explore the reasons behind the metaverse land rush and how you can get involved.

Key Takeaways

  • Purchasing virtual land in the metaverse may be more manageable.
  • To acquire property in the virtual realm, you’ll need to register with a metaverse platform.
  • Decentraland, a well-known platform for virtual real estate, has successfully sold land parcels for prices reaching $1 million.
  • In the metaverse, real estate refers to digital spaces within 3D cities where users can engage in activities resembling real-life experiences, such as gaming, socializing, trading, and hosting events.
  • The virtual real estate market bears many resemblances to its real-world counterpart.

What is the Metaverse?

In simple terms, the metaverse represents the next evolution of the internet. Describing it precisely is challenging, as no universally accepted definition exists. The term was initially introduced in Neal Stephenson’s 1992 novel, Snow Crash. In the book, the metaverse referred to a virtual realm where real-life individuals could interact, even if they were physically distant.

This concept was further explored in the popular novel-turned-blockbuster-film Ready Player One. Imagine the metaverse as a network of interconnected 3D simulated worlds made possible by virtual and augmented reality technologies. Instead of merely accessing the internet through a computer, the metaverse offers an experiential journey within it.

What is Virtual Land in the Metaverse?

Real Estate in the Metaverse refers to virtual land or property within an alternative reality or virtual world. It’s a shared virtual space called the Metaverse, where users can engage with real and virtual objects and surroundings.  In the virtual world, real estate includes real-life features such as lands, buildings, and items their owners can purchase or lease. With the gradual research and interest the Metaverse is gathering in society, the demand for real estate keeps increasing.

These virtual properties are unique and non-interchangeable digital assets created using blockchain technology. They provide users with a sense of ownership and investment potential within the Metaverse, similar to real estate in the physical world. Users can establish virtual businesses within the Metaverse, create immersive experiences, and express their artistic visions using virtual real estate. As virtual worlds become more advanced and realistic, the demand for virtual real estate is expected to increase, making it a potentially lucrative investment opportunity for those fascinated by the intersection of technology and real estate.

What is a Metaverse Real Estate NFT?

In the physical world, we rely on deeds and titles as evidence of land ownership. However, in the metaverse, ownership records are maintained through blockchain technology, specifically using Non-Fungible Tokens (NFTs). These tokens represent unique assets with different codes and metadata, making them incomparable to any other asset. Transactions involving these assets occur with cryptocurrencies on the blockchain, ensuring high-level security and preventing counterfeiting of ownership.

When you acquire an NFT plot for metaverse real estate, you obtain a truly unparalleled asset that is yours. Unlike the standardized homes found in every neighborhood, your metaverse plot stands apart from any other. This allows you to develop and utilize the plot according to your imagination, with limitless possibilities.

How Does Metaverse Real Estate Work?

Real estate NFTs function similarly to other types of NFTs. The buyer acquires the NFT by using the specific cryptocurrency requested by the seller. Once the purchase is complete, the NFT is transferred to the buyer’s virtual wallet, granting them full ownership rights over the virtual land plot. The new owner can retain and utilize the desired plot or sell it for a potential profit. The opportunity to develop and modify the plot sets real estate NFTs apart from other NFTs.

Like purchasing physical land in the real world, an NFT plot enables you to enhance the property, lease it out, or resell it. The only distinction is that real estate exists as 3D blocks rather than physical terrain in the metaverse. However, consider the potential of a metaverse plot represented by 3D blocks. You can unleash its possibilities, such as hosting virtual events, establishing a marketplace, attracting clients or customers, and much more.

How to Buy Land in the Metaverse

The process of acquiring metaverse land can vary depending on the platform, but here’s a general overview of the steps involved:

Choose Your Platform

To begin, you must select a platform, or “metaverse,” where you want to own and reside in a virtual property. Suppose you’re new to this type of investment and prefer minimizing risks. In that case, opting for a popular and steadily growing platform like Decentraland or The Sandbox is advisable.

Perhaps your favorite celebrity has a presence there, or you’ve heard stories of investors making significant gains overnight. The abundance of hype surrounding different platforms can assist you in making an informed decision.

Obtain a Wallet

Next, you must set up a crypto wallet and link it to your chosen platform. Numerous wallet options are available, so ensure that you choose one compatible with the platform you intend to join. Additionally, you’ll need to convert the real-world money you’ve earned into cryptocurrency for virtual transactions. Opinions on this matter may vary, so consider different perspectives.

Purchase a Plot

With your account fully set up, you can acquire the necessary cryptocurrency to buy a land plot. Platforms usually provide a map displaying available plots for sale. Exploring the area with your avatar before making a final decision may be worthwhile. Once a seller accepts your offer, you are the proud owner of a virtual land plot, which can be as small or large as you desire.

What is the Purpose of Land in the Metaverse?

In the metaverse, the land is a canvas for users to unleash their creativity, host events, craft unique experiences, and even develop mini-games. The possibilities are virtually limitless, allowing players to bring their imaginative ideas to life in art galleries, stores, or even casinos. However, the potential uses of metaverse land extend beyond personal creations. As previously mentioned, land can be bought and sold, allowing users to generate income.

Moreover, the value of land in the metaverse extends to advertising. It’s easy to envision brands being drawn to placing advertisements on these virtual properties. Many brands have acquired land in the metaverse, intending to offer services akin to their real-world counterparts. It’s crucial to remember that we are merely scratching the surface. As technology progresses and more individuals become intrigued by the metaverse, we can anticipate many new applications for metaverse land to emerge.

What Can You Use Virtual Land for?

There are multiple ways to utilize your virtual land in the metaverse:

Building Infrastructure

As the landowner, you can construct virtual infrastructure on it. People have created diverse establishments like casinos, nightclubs, and stores on their virtual land. This development of entertainment infrastructure is just one example of how the metaverse revolutionizes the entertainment industry.

Becoming a Broker

Alternatively, you can venture into the role of a broker. By helping potential buyers find virtual land in the metaverse, you can earn commissions for each successful transaction. Dedicated Virtual real estate brokers operate across different metaverses, assisting individuals in acquiring sought-after plots, such as those adjacent to land owned by celebrities.

Engaging in Virtual Land Flipping

Like real-world land, owning virtual land opens up opportunities for speculative investment. Prices can fluctuate based on market demand and proximity to popular destinations within the metaverse. If interest in a specific metaverse starts to surge, you could hold onto the digital asset for a short period and then resell it at a substantial profit margin.

Centralized Vs. Decentralized Metaverse

There are two main types of metaverse platforms: centralized and decentralized. Centralized platforms include well-known ones like Roblox, Niantic, and Meta-owned Horizon Worlds. On the other hand, decentralized platforms operate on blockchain and cryptocurrency technology. Examples of these platforms are The Sandbox, Decentraland, and Somnium. The leading platforms for purchasing virtual land are Decentraland and Sandbox, both based on the Ethereum blockchain. They are governed by a Decentralized Autonomous Organization (DAO) comprising platform users.

On these blockchain-based platforms, all transactions, including purchasing virtual land and other digital assets, are conducted using cryptocurrency in the form of NFTs (non-fungible tokens). This ensures that users have full ownership and rights over their virtual assets, unlike centralized platforms, where ownership remains with the platform owners.

What are the Different Types of Metaverse Land?

The Metaverse can be visualized as a network of interconnected, three-dimensional virtual worlds accessible online. Through augmented virtual reality (VR), this digital realm is open to individuals in the real world. To navigate the process of purchasing land in the Metaverse, it is vital to understand the different types of Metaverse lands available. As metaverse real estate expands rapidly, we have identified three categories of metaverse environments.

Some metaverses prioritize internal construction, offering users an immersive experience within their unique worlds. On the other hand, some metaverses emphasize external exploration, enabling users to venture into other universes by traversing pathways to existing lands.

Web 2.0 Centralized Metaverses

The traditional centralized metaverses operate separately from Blockchain technology. In these metaverses, users interact with the virtual world through their avatars, representing their presence within the metaverse. You can observe similar implementations of these centralized metaverses in popular games like Fortnite, Grand Theft Auto, and others. These metaverses served as the foundation for the emergence of Web 3.0.

Additionally, you may come across digital marketplaces where users can purchase accessories and items for their avatars. For example, Fortnite has its digital currency called ‘V-Bucks,’ which players must acquire to buy items from the in-game store.

Web 3.0 Blockchain Centralized Metaverse

Blockchain-based metaverses offer a significant advantage as they enable seamless interactions and the transfer of digital assets among multiple metaverses built on the blockchain. Non-Fungible Tokens (NFTs) play a vital role in this ecosystem, allowing for the trading and exchanging of unique digital assets using cryptocurrencies on both primary and secondary marketplaces.

It’s important to note that a trusted third party typically manages user data in these metaverses. Some famous examples of centralized blockchain metaverses are ‘Earth2‘ and ‘Meta,’ which hold immense potential for maximizing returns on investment. By understanding the process of buying land in the metaverse, one can explore exciting opportunities to make the most of this evolving landscape.

Web 3.0 Blockchain Decentralized Metaverse

This metaverse introduces a fascinating concept called “Decentralized Autonomous Organizations” (DAO). It places a strong emphasis on smart contracts. These smart contracts establish the rules and regulations specific to each metaverse. One of the key advantages of this metaverse type is its focus on “fractional ownership,” which means decision-making authority is not concentrated in the hands of a single individual or organization.

Not all metaverses incorporate a DAO-based structure, underscoring the significance of understanding the process of purchasing metaverse land and being aware of the features to consider.

Where to Buy Virtual Land

Here are some popular metaverses to explore:

The Sandbox

In The Sandbox, you can find virtual land known as LAND. These parcels can be discovered on The Sandbox’s platform or purchased from third-party NFT exchanges like OpenSea and Rarible. Remember that LAND on these platforms may be more expensive than official sales.


Decentraland is well-known for its high-value land sales, with some plots fetching millions of dollars. The appeal of Decentraland lies in its partnerships with renowned brands and the presence of celebrities and influencers who occupy the virtual space.


CryptoVoxels is a smaller digital world initially consisting of 3,026 parcels. Using USD and ETH, you can acquire these parcels through primary sales or OpenSea. Unlike other metaverses, CryptoVoxels has been expanding and now features 7,351 parcels. The starting price for a plot of land is approximately 1.899 ETH (around $5,335).

Somnium Space

Introduced in 2018, Somnium Space strongly emphasizes virtual reality experiences, games, and NFT art. At the beginning of 2022, the platform had around 5,000 land parcels available. Still, more land is expected to be released in the future. The currency used in Somnium Space is $CUBE, and you can easily find land plots on OpenSea.

Is Buying Metaverse Land Safe?

If you’re new to cryptocurrencies, you might need clarification on the safety of investing in metaverse land. While success stories exist, it’s important to understand that buying metaverse land comes with its share of risks, similar to investing in cryptocurrencies or NFTs. It’s crucial to consider that cryptocurrency regulations are still in their early stages in some countries.

In contrast, others lack sufficient investor protection measures. In case of a problem during your transaction, there may be no recourse to recover your funds. Additionally, dealing with smart contracts carries inherent risks, as they can be vulnerable to hacking attempts by malicious individuals.

The Benefits of Buying Metaverse Land

Here are some compelling reasons why it’s essential to understand how to buy metaverse land:

New Frontier

The Metaverse is an emerging space that is expected to play a significant role in our lives in the future. Like purchasing land in popular cities before they gained popularity, getting involved in the metaverse early on can offer unique opportunities. We are still in the early stages of cryptocurrency and the metaverse, which presents the potential for growth and innovation.

Crypto Investment Potential

Metaverse land is valued and traded in cryptocurrency. If the cryptocurrency’s value increases, the land’s value can also rise. It presents a way to leverage the potential growth of cryptocurrencies while acquiring virtual assets.

Business Opportunities

Virtual land in the metaverse provides an excellent platform for young entrepreneurs to start businesses. Targeting a more youthful audience becomes more accessible through affordable metaverse land, an appealing alternative to traditional billboards or TV ads. As virtual real estate gains popularity, landlords can expect higher rents and greater investment returns.

Inflation Protection

If metaverse land becomes a significant asset class, it can serve as a hedge against inflation. As the demand for land increases, the value of each plot rises accordingly. Investing in metaverse land can safeguard against the erosion of value caused by inflation. While the long-term future of metaverses remains uncertain, it’s worth noting that cryptocurrencies, NFTs, and metaverse lands have shown a tendency to appreciate.

What are the Risks of Buying Virtual Land in the Metaverse?

No Banks Or Government Agencies

Investing in metaverse land carries inherent risks compared to investing in cryptocurrencies and NFTs. Owning virtual land can be even more challenging than owning physical property. Unlike in the real world, there are no government agencies or banks to provide assistance or financial restitution if unforeseen events, such as unethical practices or legal complications, lead to financial loss. This underscores the importance of acquiring knowledge about purchasing land in the Metaverse to safeguard your hard-earned money.

Risks Associated With Digital Assets

In addition to the challenges mentioned earlier, another essential aspect is the technical part. Since transactions in the Metaverse involve cryptocurrencies and NFTs, it is crucial to have confidence in securely storing these digital assets for the long term. Without proper precautions, you risk losing your assets to unauthorized individuals. Encrypting and backing up your stored information is essential to protect against data loss or other events that could render it unusable. Otherwise, you may be putting your money at risk due to misplaced trust. To minimize risks, it is advisable to rely on reputable service providers.

Generally, cryptocurrencies are considered relatively safe investments because they are stored on the blockchain, and smart contracts ensure the integrity of transactions and protect your assets from unauthorized access. However, it’s important to note that these risks may or may not materialize. To mitigate risks when buying land in the Metaverse, it is recommended to research and read reviews about different metaverses and analyze current market trends.

Supply and Demand: Valuation Considerations

Lastly, we must address the crucial aspects of abundance and scarcity in the context of the Metaverse. In the real world, land value consistently rises due to its limited availability. As the population grows, the demand for land increases, resulting in its appreciation. However, in the Metaverse, the situation may evolve differently. The virtual land supply could expand as developers continue to create more virtual platforms.

This introduces a dynamic where investors or residents seek to capitalize on opportunities and maximize their returns if they decide to sell. Although significant platforms currently impose limits on land purchases through a single account, there is no guarantee that multiple accounts won’t be created or that the rules will stay the same. It is paramount to conduct thorough research and gain awareness before taking the next steps in the Metaverse.

Final Thoughts on How to Buy Land in the Metaverse

Investing in Metaverse Land is wise, supported by its upward price trajectory and long-term growth forecasts. What sets this investment apart is its inclusivity, granting equal rights to all individuals in the virtual world. You don’t have to be a renowned brand or a famous photographer to unlock the potential of your Metaverse property. You can transform your land into a thriving marketplace or offer remote services, opening avenues for generating income.

Additionally, monetizing your land through advertisements presents another opportunity to earn money. The versatility of Metaverse land positions it as a universal investment, surpassing the advantages of traditional real estate. Given the projected growth trend, it is advisable to decide whether you wish to purchase Metaverse land.

Frequently Asked Questions

How Much is Metaverse Land?
During the Metaverse land rush in 2022, digital plots on Worldwide Webb Land were sold for approximately $92,000 and above. Even companies are joining in, with investment firm Republic Realm purchasing a piece of land in Decentraland for $913,000.
Is Metaverse Land Free?
Metaverse Land: Visit and Create Custom Worlds in Spatial for Free. The use of the metaverse is expanding rapidly as technology progresses.
Is it Smart to Buy Metaverse Land?
Investing in virtual land is considered a wise choice. A recent report by Citi GPS predicts that the metaverse will eventually attract up to five billion users and have a market capitalization of over $13 million.
Can you sell Metaverse land?
Users can sell their metaverse real estate by listing their land for sale on in-game and secondary marketplaces. Sellers can opt for timed auctions or list their land at a fixed price.
Who owns Metaverse property?
The Big Four, the key players in the metaverse economy, own most metaverse real estate. These include Decentraland, Sandbox, Somnium Space, and Cryptovoxels.
How To Buy Land in Decentraland

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How To Buy Land in Decentraland

By Ehis Ohiwerei - min read
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