Ripple Looking For VP In Marketing

Ripple Looking For VP In Marketing

By Benson Toti - min read

Ripple has opened a new position in the company as part of its plan to expand globally.

The VP of Marketing is expected to augment the company’s expansion to a wide audience and to facilitate its development, particularly in international money transfers.

Crypto giant Ripple has revealed that the company is now looking for a Vice President in Marketing. This is a new role in the organisation, meant to expand its presence across Wall Street institutions and boost its standing in the crypto community.

The new job listing on their website lists the responsibilities of the new position in detail. The overview of the role explains that the company is looking for an applicant who can oversee its B2B marketing funnel, building its corporate brand amidst a diverse marketplace, and leading the company’s B2B2C efforts to people sending and receiving money on a global scale.

Ripple goes further and explains that the ideal job applicant has at least twelve years of experience in marketing leadership roles, is highly networked, and has a strong affinity for collaboration, leadership, and communication.

While Ripple is also a digital currency, it is more known for the digital payment protocol it has developed. It is a decentralised and open-source platform that facilitates the transfer of money, regardless of currency.

The San Francisco-based startup has satellite offices in major cities around the world, including New York, Washington DC, Mumbai, London, Dubai, Singapore, Reykjavík, and São Paulo.

Cryptocurrencies have experienced a surge in market value amidst the pandemic. The Ripple XRP, along with Bitcoin, Litecoin, Ethereum and Bitcoin Cash, added more than $10 billion to the crypto market in April 2020. Aside from the sudden upswing in business, managing director of South Asia and MENA Navin Gupta has revealed that the pandemic has changed consumer behavior by increasing the shift towards digital payments.

“There is a shift in terms of our customers who have a very strong digital footprint, who are ‘digital first’ — banks or payment companies. Definitely, what we are seeing is that their business has been going up, and that this ‘shift to digital’ has been accelerated by this crisis.” Gupta explained.

In addition, quarantines and lockdowns around the world have also increased the number of digital money transfers. Gupta believes that a part of this shift towards digital payment processing will continue to linger on, long after the end of the pandemic.

“Assuming that this is going to continue for a few months, some of that shift, I think, will be permanent, because the first time that you’re getting somebody educated to use a digital [service] always takes a little bit of time. But once people use it, then a lot of people…continue to be digital from there on.”